Conversion SEO Optimization Steps

Traffic has boomed, keywords have improved the content relevance, and your site is looking
great.  But, without a proper conversion rate optimization (CRO) strategy, the numerous hours
of SEO work are not being used effectively. Kindly note that traffic does not necessarily
results in conversions. SEO pushes traffic to the site, but conversion optimization supports site performance by increasing sales , click through rates and other outlined goals.

As a part of Internet marketing optimization, Coastwide Networks offers CRO services to assist
direct conversions on your site and fulfil long term goals with continuous research, testing,
development and reporting. Our CRO professionals and experts understand that conversion
optimization and SEO are the two pedestals of an overall marketing strategy. The job of an
effective seo is not complete without conversion. Without conversion there is only traffic and no new client.

Step 1: Research

CRO is the method of researching your targeted audience and their browsing habits, then testing of various versions of your site’s pages to assess how best to direct visitors toward a conversion.

The conversion  is the ultimate goal that you would desire for the user when he or she reaches your page. Every sites conversion goals differ and hence it is important to determine what that is: a subscription to a newsletter, purchase of a product, a phone call, a download- anything that is of importance to the value of the business.

Therefore, the first step to implementing CRO strategy is research. It is essential to know how
to set goals for your site activities and conversions. This is accomplished by mining data using
present analytics tool to determine traffic, bounce rate and conversion metrics. Along with top landing pages within the site. The clearer the intended conversion is for the site and its landing pages, the more effective the CRO. Professionals at Coastwide Networks can direct traffic into conversions.

Analyze your site against your competitors to determine how they fit in the market space you
are a part of. Revise price, offers and determine how the competitors interact with your mutual audience. Also assess if the competitors are adhering to best practices in CRO strategy.

Developing a successful sales drive is paramount to our CRO services and it starts by integrating analytics and competitive research with landing page optimization (LPO).  By recognizing top performing landing pages you can start to create a drive for conversion and test accordingly for optimal results.

Step 2: Development

It is critical, as CRO experts to comprehend that in the conversion process, users move from
researcher to shopper to buyer when viewing to purchase online.  In general, a user researches products, then makes a decision and turn into a shopper. The shoppers then become buyers after they have determined the site that sells the product they are looking for. The site that the user chooses to buy from can be determined by many factors. This is why CRO and landing page optimization is essential for sales.

The smallest of changes including the following details can have a huge impact on conversion:

• Size
• Layout
• Color
• Flow
• Benefits
• Alignment
• Speed
• Call-to-action
• Confidence building
• Shape
• Contrast (color scheme)
• Fields

The main goal of a website is conversion, and if completed correctly, CRO will be able to also
minimize bounce rates and empty shopping carts. Changes made for conversion optimization
purposes should be tested to fine tune the conversion tunnel and the audience you are aiming for.

Step 3: Assessment

As a CRO company, we practice and promote continual testing because any changes to a page
can likely have a negative impact on conversion rates.

There are numerous ways in which our CRO experts will treat the testing and measuring of
changes geared toward conversion rate optimization. Two of the most famous are A/B split
testing and multivariate testing:

A/B Split testing

• Create a series of designs for the landing page that will require conversion optimization.
• Traffic directed to the redesigned landing pages is split randomly and equally between them.

Multivariate Testing

• Create a series of designs for specific elements of the landing page while taking into
consideration the interaction of the components with each other.

• Traffic experiences a random but equal combinations of targeted components whilst the
actions are recorded.

If there is a need for more navigational CRO strategy, there are other measuring tools that
involve  flow charts, reviewing site analytics and heat mapping, that will record where users click on a page.

Step 4: Results Reporting

It is best to test the conversion components to the landing page which often results in huge
improvements on the sites’ conversion rate optimization. Coastwide Networks’ CRO experts will generate the results in reports that details the strategy garnered, the methodology incorporated  in the changes, and the success of the detailed testing.

Note that, if there are no conversions this will eventually affect the bottom line. Suitable CRO
application involves identifying landing pages, research, creating a series of changes for landing pages, identify landing pages for optimization and strenuously testing those changes to determine the best scenario for the audience you are trying to engage.

If completed successfully, conversion rate optimization will have a profound effect on the
longevity of the site and your professional office/ business. CRO is a continuous process that can change at anytime. The better prepared you are, the more capable you are to achieve your site’s goal.