Small Business SEO

Search Engine Optimization Overview

The goal of search engine optimization is to boost Web site’s traffic counts, and eventually conversions, by ranking very high in search results for the keywords in search queries. It is the objective of SEO to make small business site’s content worthy of higher search engine ranking by being more pertinent and significant than the competition.

SEO optimization process is frequently seen as a difficult task to rank well  for keywords. If you conduct a search for the best keywords you will find leading sites in the rankings and in order to get traffic for your content you will have to rank higher than those sites.  Coastwide Networks, offers improvement in search engine rankings for small businesses which will give them more traffic that will lead to profits, through our site assessments, tips, information and other search engine optimization tools and services.

Introduction

Search engine optimization is a methodology of strategies, techniques and tactics used to boost visitors to your website by ranking high in placement in search results page of a search engine (SERP) inclusive of Google, Bing, yahoo and others.

SEO makes a site accessible to a search engine and ensures that the site will be found by the search engines. When completed effectively, your website should be able to maintain the proposed revenue goals projected for your professional office/ small business.

Highly optimized website creation involve technical skills and incorporates numerous variables combined to create it.  It is not an easy task to accomplish  this with formal strategies and methodologies.

Remember, that to achieve a high ranking on major search engine, takes a lot of work and continuous maintenance because of the continuous changes of URL ranking due to competition.

Keyword Selection

Effective keyword selection is an integral part of SEO. To get started , you would have to create a list of short or long list of keyword (key phrase) that you would want to use to locate your site. The term key phrase is most preferred because that is more effective than single words: for example, if you are selling a product of cat food.  The root words cat and food alone would be poor key words, because on their own both are not profitable keywords that would drive relevant traffic to your site.

The most important thing to remember is that you should choose keywords (phrases) that apply to the content on a page of your website.

How to get started:

1. Know your target audience. This is a vital component to your key word selection. Hence it is important to understand the topics and issues of your customers. Getting this correctly will greatly aid you in narrowing the keywords that will most likely attract visitors to your site.

2. Target long tail phrases. It is important that you choose keyword phrases that are relevant to your market. Long tail phrases tend to have lower competition, hence increasing the odds of a higher page rank.

3. Use different variations. Using pertinent phrase variations will enhance your keyword search portfolio.

4. Locate areas of opportunity.  Using keyword search tools is a great option, not only for pay per click campaigns but it can also be used for organic search. This can be done by plugging in various phrases in the search field and then analyzing the results to see which keywords represents the better opportunities.

5. Use Keywords to push content. A lot of SEO strategies comprise of content writing and returning to select the relevant keywords from it.  This allows for target phrases from the start, eliminating the need to be searching for keywords.

6. Variations of keywords to say the same thing. For instance, you could create a blog about the cost to host a party and then write another content about price for party items.

7. Analyze traffic.  By analyzing traffic trends, you will be able to identify which keywords are pushing visitors to your site, and build on it by writing more content. By targeting the most effective keywords at the very start, you can put your content and brand in a position that can increase search engine visibility and be ahead of the competition.

Submitting Your URL To The Search Engines

It is important to submit your website to all of the major search engines (Yahoo!, Bing) because even though they may have less traffic than Google, they still have users ranging in the millions.  When you have submitted your URL it may take up to two weeks to four weeks to get indexed.  Sometimes an error may occur where your site is not indexed, just wait a couple of weeks and resubmit.

If after submission and you are not satisfied with the your ranking on the search engine , it is best to further review your keyword usage.

Summary

There are many online software tools that will allow you to assess your ranking across search engines. once you have ascertained your SEO ranking you are now able to identify the areas that will need to be addressed.

SEO should always be at the fore front of your website development. Follow best practices which will aid you in maximizing on revenue for your professional office/
business.

Small Business 

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